THE BIG LITTLE BOOK CLUB          
          WHITMAN PUBLISHING COMPANY          
          BIG LITTLE BOOK® RELATED SOFT COVER PERIPHERALS          
          1934 - 1940          
  .                  
  During the 1930s, Whitman published a vast array of books and other publications. Whitman produced many premiums for stores, radio shows, and gas stations. Most of these have a relationship to Whitman's line of Big Little Books® in that some premiums contained BLB content and pictures, some contained artwork done by BLB artists, and some contained content similar to that of the BLBs. All the premiums followed the BLB format with text on one page with a captioned illustration facing it. The premiums in this section are grouped by type.  
  Section 1: Radio Coupon Premiums: similar in size, format, and style. Cocomalt, Amoco Gas, Kolynos, Phillips, Ralston  
  Section 2: Chain-store Premiums: Each premium is in a pamphlet type format with a small number of pages. Their content is taken directly from the BLBs. Karmetz and Perkins  
      Karmetz          
      Perkins          
  Section 3: Department Store and Gas Station Premiums. These have fewer pages and slightly squarer dimensions than the radio premiums. Macy's, Stewart's (Kay Kaymen), Pan Am Gas.  
      Macy's          
      Stewart's          
      Pan Am Gas          
  Section 4: Ice Cream Premiums: Similar in design to the Gas Station Premiums.  
      Tarzan Ice Cream Lids          
      Tarzan Ice Cream Grand Prize          
      Buddy Books          
  Section 5: Penny Books: The least expensive of the premiums. These were released to a large variety of individual and chain outlets who, in turn, printed their own advertisement on the back of the little books.  
      1100A Famous Comic Strip Story Books Series          
      1100B Fun Book Series          
      1101 Cowboy and Detective Story Books Series          
      1104 Fairy Tale and Story Books Series          
      1145 Walt Disney Picture Story Series          
      A complete review of these books is presented at          
      http://www.biglittlebooks.com/AA%20MASTER%20GUIDE%20PENNY%20BOOKS.pdf  
  Section 7 Silver Age Radio Premiums: In 1939, a few premiums were produced as radio giveaways.  
                     
                     
  THE RADIO PREMIUMS: COCOMALT, TOOTHPASTE, AMOCO GAS, AND RALSTON  
                     
  Whitman's earliest peripherals were published from mid-1934 to mid-1935. They were produced to be given away as promotional material for sponsors of radio shows. Although they are generally known by collectors as "Cocomalt Premiums" because most of these books have Cocomalt ads on them, several other sponsors have their ads printed on the back covers and inside covers of the books. The books range in size from 192 pages to 320 pages. They have soft covers and glued spines. Their outside dimensions are 3 1/2" x 4 1/4" x 3/4". They look very much like a small version of the BLBs. Their content is often condensed versions of BLBs of the same title. Only a few contain fresh material. There are 19 different titles and 7 variations (3 different versions of Mickey Mouse the Mail Pilot) known at the time of this writing. It is possible that other titles exist.  
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GWp2.1.1a ----   ALLEY OOP-THE INVASION OF MOO   20 40 80  
          Cocomalt® premium; Printing a; 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 7/8”; 256 pages. Author: Vince T. Hamlin. Artist: Vince T. Hamlin. COLLECTOR'S NOTES: This premium contains a story line and selected strips from January 2, 1935 to February 2, 1935. The content was not adapted from an Alley Oop Big Little Book®. Printing a is identified by the Cocomalt® ad on the back cover—the ad begins with the words "For Strength and Energy", and the Cocomalt® can is tipped to the left.

         
                   
  GWp2.1.1b ----   ALLEY OOP-THE INVASION OF MOO   20 40 80  
          Cocomalt® premium; Printing b; 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 7/8”; 256 pages. Author: Vince T. Hamlin. Artist: Vince T. Hamlin. COLLECTOR'S NOTES: This premium contains a story line and selected strips from January 2, 1935 to February 2, 1935. The content was not adapted from an Alley Oop Big Little Book®. Printing b is identified by the Cocomalt® ad on the back cover—the ad begins with the words "MILLIONS GAIN NEW STRENGTH, ENDURANCE", and the Cocomalt® can is tipped to the right.

         
                     
  GWp2.1.2 ----   (THE WESTERN OUTLAW) BILLY THE KID   12 24 48  
          Cocomalt® premium; 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 7/8”; 256 pages. Author: Leon Morgan. Artist: Hal Arbo. COLLECTOR'S NOTES: The content of this premium was adapted from the Big Little Book® #725 Billy the Kid (GW50). Many illustrations are redrawn and some are mirror images of originals.

         
                     
  GWp2.1.3a ----   BUCK ROGERS IN THE CITY OF FLOATING GLOBES   104 208 416  
          Cocomalt® premium; Printing a; 1933. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Phil Nowlan. Cover Art: Adapted from a 1933 Amoco Gas Chicago Worlds Fair poster by Lt. Dick Calkins. COLLECTOR'S NOTES: The content of this premium was adapted from Series 1, strips 1410 through 1457 which were not included in Buck Rogers and the Depth Men of Jupiter (GW106). Printing a is identified by the Cocomalt® ad on the back cover—the ad begins with the words "For Strength and Energy", and the Cocomalt® can is tipped to the left.

         
                     
  GWp2.1.3b ----   BUCK ROGERS IN THE CITY OF FLOATING GLOBES   104 208 416  
          Cocomalt® premium; Printing b; 1933. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Phil Nowlan. Cover Art: Adapted from a 1933 Amoco Gas Chicago Worlds Fair poster by Lt. Dick Calkins. COLLECTOR'S NOTES: The content of this premium was adapted from Series 1, strips 1410 through 1457 which were not included in Buck Rogers and the Depth Men of Jupiter (GW106). Printing b is identified by the Cocomalt® ad on the back cover—the ad begins with the words "MILLIONS GAIN NEW STRENGTH, ENERGY, VITALITY", and the Cocomalt® can is tipped to the right.

         
                     
  GWp2.1.4a ----   BUCK ROGER, 25TH CENTURY A. D.   27 54 108  
          Cocomalt® premium; Printing a; 1933. Soft cover, glued binding. Size: 3 1/2" x 4 1/2" x 7/8"; 200 pages. Author: Phil Nowlan. Artist: Lt. Dick Calkins. COLLECTOR'S NOTE: The premium is adapted from Big Little Book® #742 Buck Rogers, 25th Century A. D. (GW23). The cover title is different than the title on the title page (Buck Rogers in the 25th Century A. D.). Printing a is identified by the Cocomalt® ad on the back cover—the ad begins with the words "For Strength and Energy", and the Cocomalt® can is tipped to the left.          
          The first printing was mailed to radio listeners in a box along with a letter from Buck Rogers. ULTRA RARE WITH BOX AND LETTER   54 108 216  
                     
  GWp2.1.4b ----   BUCK ROGERS, 25TH CENTURY A. D.   27 54 108  
          Cocomalt® premium; Printing b; 1933. Soft cover, glued binding. Size: 3 1/2" x 4 1/2" x 7/8"; 200 pages. Author: Phil Nowlan. Artist: Lt. Dick Calkins. COLLECTOR'S NOTE: The premium is adapted from Big Little Book® #742 Buck Rogers, 25th Century A. D. (GW23). The cover title is different than the title on the title page (Buck Rogers in the 25th Century A. D.). Printing b is identified by the Cocomalt® ad on the back cover—the ad begins with the words "MILLIONS GAIN NEW STRENGTH, ENERGY, VITALITY", and the Cocomalt® can is tipped to the right.          
                     
  GWp2.1.5 ----   BUFFALO BILL, WILD WEST ADVENTURES OF   14 28 56  
          Cocomalt® premium; 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Unknown. Artist: Unknown. COLLECTOR'S NOTE: The content of this premium is original and was not adapted from the Big Little Book®.

         
                     
  GWp2.1.6 ----   CAPTAIN EASY AND WASH TUBBS   19 38 76  
          Cocomalt® premium; 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 7/8”; 256 pages. Author: Roy Crane. Artist: Roy Crane. COLLECTOR'S NOTE: The content of this premium was adapted from the Big Little Book® #751 Wash Tubbs in Pandamonia Big Little Book® (GW31).

         
                     
  GWp2.1.7 ----   CHESTER GUMP AT SILVER CREEK RANCH   16 32 64  
          Cocomalt® premium; 1933; Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 7/8”; 256 pages. Author: Sidney Smith. Artist: Sidney Smith. COLLECTOR'S NOTE: The content of this premium was adapted from the Big Little Book® #734 Chester Gump at Silver Creek Ranch (GW22).

         
                     
  GWp2.1.8 ----   DICK TRACY FROM COLORADO TO NOVA SCOTIA   45 90 180  
          Cocomalt® premium; 1933. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Chester Gould. Artist: Chester Gould. COLLECTOR'S NOTES: The content of this premium was adapted from the Big Little Book® # 749 Dick Tracy from Colorado to Nova Scotia (GW29). No copies of this book have been found with ads on their back covers.

         
                     
  GWp2.1.9a ----   HOUDINI'S BIG LITTLE BOOK OF MAGIC   15 30 60  
          Cocomalt® premium; Printing a; 1927 (Premium printed in 1933). Soft cover, glued binding; Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Harry Houdini and other magicians. Artist: Unknown. COLLECTOR'S NOTES: This premium was adapted from the #715 Houdini's Big Little Book® of Magic (GW8). Printing a is identified by its 200 pages, 100 magic tricks and the Cocomalt® ad on the back cover.

         
                     
  GWp2.1.9b ----   HOUDINI'S BIG LITTLE BOOK OF MAGIC   15 30 60  
          Amoco® Gas premium; Printing b; 1927 (Premium printed in 1933). Soft cover, glued binding; Premium size: 4” x 4” x 7/8”; 192 pages. Author: Harry Houdini and other magicians. Artist: Unknown. COLLECTOR'S NOTES: This premium was adapted from the Houdini's Big Little Book® of Magic (GW8). Printing b is identified by its 192 pages, 94 magic tricks and an American Oil Company (AMOCO-Gas) ad on the back cover.

         
                     
  GWp2.1.10 ----   KING OF THE ROYAL MOUNTED   16 32 64  
          Cocomalt® premium; 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 7/8”; 256 pages. Author: Romer Grey. Artist: Allen M. Dean. COLLECTOR'S NOTE: The content of this premium was adapted from the Big Little Book® #1103 King of the Royal Mounted (GW138).

         
                     
  GWp2.1.11a ----   MEN OF THE MOUNTED   12 24 48  
  TOP       Cocomalt® premium; Printing a; 1934. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Ted McCall. Artist: Ted McCall. COLLECTOR'S NOTES: The content of this premium was adapted from the Big Little Book® #755 Men of the Mounted (GW34). Printing a is identified by its standard premium size.

         
                     
  GWp2.1.11b ----   MEN OF THE MOUNTED   12 24 48  
          Cocomalt® premium; Printing b; 1934. Soft cover, glued binding. Large premium size: 3 3/4” x 4 7/8” x 7/8”; 200 pages. Author: Ted McCall. Artist: Ted McCall. COLLECTOR'S NOTES: The content of this premium was adapted from the Big Little Book® #755 Men of the Mounted (GW34). Printing b is identified by its larger premium size.

         
                     
  GWp2.1.12a ----   MICKEY MOUSE SAILS FOR TREASURE ISLAND   51 102 204  
          Kolynos Dental Cream® premium; Printing a (first printing); 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 192 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTES: The content of this premium was adapted from the Big Little Book® #750 Mickey Mouse Sails for Treasure Island (GW30). Printing a (first printing) is identified by the Kolynos ad on the back cover and a red stripe at the bottom of the front cover.

         
                     
  GWp2.1.12b ----   MICKEY MOUSE SAILS FOR TREASURE ISLAND   51 102 204  
          Kolynos Dental Cream® premium; Printing b (variation); 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 192 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTES: The content of this premium was adapted from the Big Little Book® #750 Mickey Mouse Sails for Treasure Island (GW30). Printing b is a variation of the first printing, identified by a different Kolynos ad on the back cover and a red stripe at the bottom of the front cover.

         
                     
  GWp2.1.12c ----   MICKEY MOUSE SAILS FOR TREASURE ISLAND   51 102 204  
          Kolynos Dental Cream® premium; Printing c (variation ); 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 192 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTES: The content of this premium was adapted from the Big Little Book® #750 Mickey Mouse Sails for Treasure Island (GW30). Printing c is a variation of the first printing, identified by not having an ad on the back cover.

         
                     
  GWp2.1.12d ----   MICKEY MOUSE SAILS FOR TREASURE ISLAND   51 102 204  
          Kolynos Dental Cream® premium; Printing d (second printing); 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 192 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTES: The content of this premium was adapted from the Big Little Book® #750 Mickey Mouse Sails for Treasure Island (GW30). Printing d (second printing) is identified by the Kolynos ad on the back cover and a blue stripe at the bottom of the front cover.

         
                     
  GWp2.1.13a ----   MICKEY MOUSE THE MAIL PILOT   43 86 172  
          American Oil Company® premium; Printing a; 1933. Soft cover, glued binding. Size: 3 7/8” x 3 7/8” x 1”; 288 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTES: This premium is adapted from Big Little Book® #731 Mickey Mouse the Mail Pilot (GW21). The back cover illustration is identical to the illustration on #731 but with the mountains removed. Printing a is identified by its size and an American Oil Company® (AMOCO-Gas) ad on the back cover.

         
                     
  GWp2.1.13b ----   MICKEY MOUSE THE MAIL PILOT   43 86 172  
          American Oil Company® premium; Printing b; 1933. Soft cover, glued binding. Size: 3 1/2” x 4 1/2” x 1 1/8”; 320 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTES: This premium is adapted from Big Little Book® #731 Mickey Mouse the Mail Pilot (GW21). The back cover illustration is identical to the illustration on #731 but with the mountains removed. Printing b is identified by its size and no ad on the back cover.

         
                     
  GWp2.1.13c ----   MICKEY MOUSE THE MAIL PILOT   43 86 172  
          American Oil Company® premium; Printing c; 1933. Soft cover, glued binding. Size: 3 1/2” x 4 7/8” x 1 1/8”; 320 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTES: This premium is adapted from Big Little Book® #731 Mickey Mouse the Mail Pilot (GW21). The back cover illustration is identical to the illustration on #731 but with the mountains removed. Printing b is identified by its size and no ad on the back cover.

         
                     
  GWp2.1.14 ----   MOON MULLINS AND KAYO   15 30 60  
          Cocomalt® premium; 1933. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Frank Willard. Artist: Frank Willard. COLLECTOR'S NOTE: The content of this premium was adapted from the Big Little Book® #731 Moon Mullins and Kayo (GW26).

         
                     
  GWp2.1.15 ----   REG'LAR FELLERS   12 24 48  
          Cocomalt® premium; 1933. Soft cover, glued binding. Size: 3 1/2" x 4 1/2" x 7/8"; 200 pages. Author/Artist: Gene Byrnes. COLLECTOR'S NOTE: This premium is adapted from Big Little Book® #754 Reg'lar Fellers (GW33).          
                     
  GWp2.1.16 ----   SKIPPY, THE STORY OF   12 24 48  
          Phillips Tooth Paste® premium; 1934. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Percy Crosby. Artist: Percy Crosby. COLLECTOR'S NOTE: The content of this premium was adapted from Big Little Book® #761 The Story of Skippy (GW40).

         
                     
  GWp2.1.17 ----   SMITTY, GOLDEN GLOVES TOURNAMENT   15 30 60  
          Cocomalt® premium; 1934; Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Walter Berndt. Artist: Walter Berndt. COLLECTOR'S NOTE: The content of this premium was adapted from the Big Little Book® #745 Smitty, Golden Gloves (GW25).

         
                     
  GWp2.1.18 ----   TAILSPIN TOMMY IN WINGS OVER THE PACIFIC   18 36 72  
          Cocomalt® premium; 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 5/8”; 200 pages. Author: Hal Forrest. Artist: Hal Forrest. COLLECTOR'S NOTE: The content of this premium was adapted from the Big Little Book® #1124 Tailspin Tommy, The Dirigible Flight to the North Pole (GW71).

         
                     
  GWp2.1.19 ----   The TEXAS RANGER   12 24 48  
          Cocomalt® premium; 1935. Soft cover, glued binding. Premium size: 3 1/2” x 4 1/2” x 7/8”; 256 pages. Author: Leon Morgan. Artist: Hal Arbo. COLLECTOR'S NOTE: The content of this premium was adapted from the Big Little Book® #1135 Texas Rangers on the Trail of the Dog Town Rustlers (GW160).

         
                     
  GWp2.1.20 ----   The TRAIL OF THE TERRIBLE 6   20 40 80  
  TOP       Ralston Purina® premium; 1935. 4-color soft cover, glued binding. Size: 3 " x 3 5/8" x 1/2"; 80 pages. Author: Unknown. Artist: Unknown. COLLECTOR'S NOTE: The content of this book is an original story line written and formatted specially for this giveaway. The Tom Mix radio program gave away The Trail of the Terrible 6 in 1937. The program was sponsored by the Ralston Purina® Company.
         
                     
                     
  CHAIN-STORE PREMIUMS: KARMETZ AND PERKINS  
                     
  In 1934 Whitman began producing small premium booklets for retail distribution. These appear in two versions. The first is a set of eight titles for Karmetz, a distributing agency. The second is a set of eight for Perkins, a similar agency. These distributors sold the premiums to various businesses for use as promotional giveaways, much like the little comics produced for Red Goose Shoes and Poll Parrot Shoes.  
  The original printing contained no advertising. Booklets without advertising are rarely found. All the booklets are 48 pages in length, their covers are of heavy paper imprinted with a four-color illustration, and the pages are held together by two heavy staples fastened through the covers at one side.  
  According to Whitman's records, Karmetz and Perkins distributed the books and imprinted them with advertising for various businesses. Collectors have found some titles imprinted with ads for Sears, shoe stores, grocery stores, the Lily-Tulip Corporation (the business that sold Tarzan Ice Cream), and Lemix-Korlix (the Kool-aid Company). The extent to which these books were imprinted with advertisements - which titles and which companies - may never be known. Books without ads on the back covers are rare  
  The business that is most remembered for giving away these books is the Kool-aid Company. This company added numbers to the Perkins titles (e.g., Tailspin Tommy is #6, Men of the Mounted is #7, and Ella Cinders is #8). Occasionally both sets have been identified as the Kool-aid Big Little Books® or the Lemix-Korlix Big Little Books®.  
                     
  KARMETZ PREMIUMS  
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GWp3.1.1 ----   CHESTER GUMP AT THE SILVER CREEK RANCH   24 48 96 no ad
          Karmetz premium; 1933. Soft cover, stapled. Size: 5 5/8" x 4 1/8" x 3/16"; 48 pages. Author/Artist: Sidney Smith. COLLECTOR'S NOTE: Premium is adapted from BLB #734 Chester Gump At The Silver Creek Ranch (GW22). SCARCE   30 60 120 ad
                     
  GWp3.1.2 ----   CHESTER GUMP FINDS THE HIDDEN TREASURE   24 48 96 no ad
          Karmetz premium; 1934. Soft cover, stapled. Size: 5 5/8" x 4 1/8" x 3/16"; 48 pages. Author/Artist: Sidney Smith. COLLECTOR'S NOTE: This premium is adapted from BLB #766 Chester Gump Finds The Hidden Treasure (GW44). SCARCE   30 60 120 ad
                     
  GWp3.1.3 ----   COWBOY STORIES   14 28 56 no ad
          Karmetz premium; 1933. Soft cover, stapled. Size: 5 5/8" x 4 1/8" x 3/16"; 48 pages. Author: Leon Morgan. Artist: Hal Arbo. COLLECTOR'S NOTE: This premium is adapted from BLB #724 Cowboy Stories (GW18). SCARCE   20 40 80 ad
                     
  GWp3.1.4 ----   DICK TRACY, THE ADVENTURES OF   89 178 356 no ad
          Karmetz premium; 1933. Soft cover, stapled. Size: 5 5/8" x 4 1/8" x 3/16"; 48 pages. Author/Artist: Chester Gould. COLLECTOR'S NOTES: This premium is adapted from BLB #707 The Adventures of Dick Tracy (GW2). Variations in color printings have been found: one variation has a solid green background on the cover, another has a blue band across the base of the green background. Both variations are RARE.   95 190 380 ad
                     
  GWp3.1.5 ----   DICK TRACY AND DICK TRACY, JR.   71 142 284 no ad
          Karmetz premium; 1933. Soft cover, stapled. Size: 5 5/8" x 4 1/8" x 3/16"; 48 pages. Author/Artist: Chester Gould. COLLECTOR'S NOTE: Premium is adapted from BLB #710 Dick Tracy and Dick Tracy, Jr. (GW4). RARE   95 190 380 ad
                     
  GWp3.1.6 ----   LITTLE ORPHAN ANNIE   36 72 144 no ad
          Karmetz premium; 1928 (BLB was actually published in 1933). Soft cover, stapled. Size: 5 5/8" x 4 1/8" x 3/16"; 48 pages. Author/Artist: Harold Gray. COLLECTOR'S NOTE: This premium is adapted from BLB #708 Little Orphan Annie (GW3). RARE   42 84 168 ad
                     
  GWp3.1.7 ----   LITTLE ORPHAN ANNIE AND SANDY   36 72 144 no ad
          Karmetz premium; 1933. Soft cover, stapled. Size: 5 5/8" x 4 1/8" x 3/16"; 48 pages. Author/Artist: Harold Gray. COLLECTOR'S NOTE: Premium is adapted from BLB #716 Little Orphan Annie and Sandy (GW9). RARE   42 84 168 ad
                     
  GWp3.1.8 ----   WASH TUBBS   18 36 72 no ad
  TOP       Karmetz premium; 1934. Soft cover, stapled. Size: 5 5/8" x 4 1/8" x 3/16"; 48 pages. Author/Artist: Roy Crane. COLLECTOR'S NOTE: This premium is adapted from BLB #751 Wash Tubbs in Pandemonia (GW31). SCARCE   24 48 96 ad
                     
  PERKINS PREMIUMS  
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GWp3.2.1 1   TARZAN OF THE APES   30 60 120 no ad
          Perkins premium; 1933. Soft cover, stapled. Size: 5 3/4" x 3 1/2" x 3/16"; 48 pages. Author: Adapted from the work of Edgar Rice Burroughs. Artist: Juanita Bennett. Cover Artist: Juanita Bennett. COLLECTOR'S NOTE: This premium is made up of 23 illustrations and the storyline from BLB #744 Tarzan of the Apes. RARE   23 46 92 ad
                     
  GWp3.2.2 2   The TARZAN TWINS   30 60 120 no ad
          Perkins premium; 1935. Soft cover, stapled. Size: 5 3/4" x 3 1/2" x 3/16"; 48 pages. Author: Adapted from the work of Edgar Rice Burroughs. Artist: Juanita Bennett. Cover Artist: Juanita Bennett. COLLECTOR'S NOTE: This premium is made up of 23 illustrations and the storyline from BLB #770 The Tarzan Twins. RARE   23 46 92 ad
                     
  GWp3.2.3 3   TERRY AND THE PIRATES   25 50 100 no ad
          Perkins premium; 1935. Soft cover, stapled. Size: 5 3/4" x 3 1/2" x 3/16"; 48 pages. Author/Artist: Milton Caniff. COLLECTOR'S NOTE: This premium is adapted from BLB #1156 Terry and the Pirates. SCARCE   20 40 80 ad
                     
  GWp3.2.4 4   DICK TRACY AND DICK TRACY, JR.   30 60 120 no ad
          Perkins premium; 1933. Soft cover, stapled. Size, 5 3/4" x 3 1/2" x 3/16"; 48 pages. Author/Artist: Chester Gould. COLLECTOR'S NOTE: This premium is adapted from BLB #710 Dick Tracy and Dick Tracy, Jr. RARE   23 46 92 ad
                     
  GWp3.2.5 5   CHESTER GUMP FINDS THE HIDDEN TREASURE   25 50 100 no ad
          Perkins premium; 1934. Soft cover, stapled. Size: 5 3/4" x 3 1/2" x 3/16"; 48 pages. Author/Artist: Sidney Smith. COLLECTOR'S NOTE: Premium is adapted from BLB #766 Chester Gump Finds The Hidden Treasure. SCARCE   20 40 80 ad
                     
  GWp3.2.6 6   TAILSPIN TOMMY, THE PAY-ROLL MYSTERY   25 50 100 no ad
          Perkins premium; 1934. Soft cover, stapled. Size: 5 3/4" x 3 1/2" x 3/16"; 48 pages. Author: Gaylord DuBois. Artist: Hal Forrest. COLLECTOR'S NOTES: Premium is adapted from BLB #747 Tailspin Tommy in the Famous Pay-roll Mystery. The cover title is different than the title on the title page Tailspin Tommy in the Famous Pay-roll Mystery. SCARCE   20 40 80 ad
                     
  GWp3.2.7 7   MEN OF THE MOUNTED   25 50 100 no ad
          Perkins premium; 1934. Soft cover, stapled. Size: 5 3/4" x 3 1/2" x 3/16"; 48 pages. Author: Ted McCall. Artist: Harry Hall COLLECTOR'S NOTE: Premium is adapted from BLB #753 Men of the Mounted.   20 40 80 ad
                     
  GWp3.2.8 8   ELLA CINDERS AND THE MYSTERIOUS HOUSE   25 50 100 no ad
  TOP       Perkins premium; 1934. Soft cover, stapled. Size: 5 3/4" x 3 1/2" x 3/16"; 48 pages. Author: Charlie Plumb. Artist: Bill Counselman. COLLECTOR'S NOTE: This premium is adapted from BLB #1106 Ella Cinders and the Mysterious House. SCARCE   20 40 80 ad
                     
                     
  DEPARTMENT STORE AND GAS STATION PREMIUMS  
                     
  MACY'S PREMIUMS  
  For two consecutive years Whitman printed Mickey Mouse premiums specially for Macy's Department Stores. The premiums, distributed by the Macy's Santa to "good" little boys and girls at Christmas time, were 144 pages in length. Mickey Mouse and Minnie at Macy's was published in 1934, and Mickey Mouse and Minnie March to Macy's was published in 1935. The first premium tells about the pilgrims. The second tells of Mickey and Minnie's visit to New York and how Macy's developed balloons of them to lead its seasonal parade. These are two very popular premiums for both Disney and BLB collectors. They are rare and seldom found in good condition.  
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GWp3.3.1 ----   MICKEY MOUSE AND MINNIE AT MACY'S   75 150 300  
          Macy's premium; 1934. Soft cover, glued binding. Size: 3 5/16" x 3 9/16" x 1/2"; 144 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTE: This premium was developed exclusively for Macy's distribution at Christmas, 1934. RARE          
                     
  GWp3.3.2 ----   MICKEY MOUSE AND MINNIE MARCH TO MACY'S   75 150 300  
          Macy's premium; 1935. Soft cover, glued binding. Size: 3 5/16" x 3 9/16" x 1/2"; 144 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTE: This premium was developed exclusively for Macy's distribution at Christmas, 1935. RARE          
                     
  STEWART'S PREMIUM  
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GW3.3.3 ----   MICKEY MOUSE AND THE MAGIC CARPET   100 200 400  
  TOP       Stewart's Toyland premium; 1935. Soft cover, stapled. Size: 4" x 3 1/2" x 1/2"; 144 pages. Author/Artist: Walt Disney Studios. COLLECTOR'S NOTE: This premium was distributed by K. Kamen for Stewart's Toyland. RARE          
                     
  PAN AM GAS PREMIUMS  
                     
  The Pan Am Gas premiums are 64 pages in length and 3 1/2" x 3 1/2" x 3/8" in size. They have heavy paper covers with 4-color illustrations on them. Some draw their content directly from BLB material, others use authorized character material not used in the BLBs. All follow the BLB format with an illustration opposite each page of text. At the time of this writing, 15 Pan Am titles have been identified. Since publications are usually done in even numbers, it is likely that at least one more Pan Am title is yet to be discovered.  
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GWp4.1.1 ----   ALLEY OOP, CAVE MAN OF MOO   25 50 100  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Vince T. Hamlin. RARE          
                     
  GWp4.1.2 ----   ALLEY OOP IN THE KINGDOM OF FOO   25 50 100  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Vince T. Hamlin. RARE          
                     
  GWp4.1.3 ----   ALLEY OOP, TAMING A DINOSAUR   25 50 100  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Vince T. Hamlin. RARE          
                     
  GWp4.1.4 ----   The CAPTAIN AND THE KIDS, BOYS VILL BE BOYS   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Rudolph Dirks. RARE          
                     
  GWp4.1.5 ----   The CAPTAIN AND THE KIDS WITH UNCLE SELTZER   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Bernard Dibble. RARE          
                     
  GWp4.1.6 ----   CHESTER GUMP AT THE NORTH POLE   23 46 92  
          Pan-Am premium; 1937. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Sidney Smith.          
                     
  GWp4.1.7 ----   DAN DUNN MEETS CHANG LOO   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Norman Marsh. RARE          
                     
  GWp4.1.8 ----   DAN DUNN ON CASE NO. 33   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Norman Marsh. RARE          
                     
  GWp4.1.9 ----   DICK TRACY AND THE CROOK WITHOUT A FACE   38 76 152  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Chester Gould. COLLECTOR'S NOTE: This premium is adapted from BLB #1491 Dick Tracy and the Man Without A Face.          
                     
  GWp4.1.10 ----   ELLA CINDERS SOLVES A MYSTERY   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author: Charlie Plumb. Artist: Bill Counselman. RARE          
                     
  GWp4.1.11 ----   ELLA CINDERS PLAYS DUCHESS   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author: Charlie Plumb. Artist: Bill Counselman. RARE          
                     
  GWp4.1.12 ----   FRECKLES AND THE MYSTERY SHIP   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Merrill Blosser. RARE          
                     
  GWp4.1.13 ----   G-MEN AND KIDNAP JUSTICE   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Unknown. RARE          
                     
  GWp4.1.14 ----   JUNIOR NEBB, ELEPHANT TRAINER   23 46 92  
          Pan-Am premium; 1939. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Sol Hess. RARE          
                     
  GWp4.1.15 ----   LITTLE ORPHAN ANNIE IN HOLLYWOOD   30 60 120  
          Pan-Am premium; 1937. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Harold Gray. RARE          
                     
  GWp4.1.16 ----   SANTA CLAUS, A VISIT TO   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Snow Plane (pseudonym). RARE          
                     
  GWp4.1.17 ----   SKEEZIX AT THE MILITARY SCHOOL   23 46 92  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Frank King. COLLECTOR'S NOTE: This premium was adapted from BLB #1408 Skeezix at the Military Academy. RARE          
                     
  GWp4.1.18 ----   TARZAN AND THE DARING RESCUE   38 76 152  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author: Adapted from the work of Edgar Rice Burroughs. Artist: Rex Maxon. Cover Artist: Juanita Bennett. The back cover is a reproduction of a Tarzan billboard for Pan Am Oil. COLLECTOR'S NOTE: 31 illustrations are from BLB #1102 The Return of Tarzan. The story line changes the names of persons and places. RARE          
                     
  GWp4.1.19 ----   TARZAN AND THE GOLDEN CITY   38 76 152  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author: Adapted from the work of Edgar Rice Burroughs. Artist: Rex Maxon. Front cover is copied from Hogarth drawing. Back cover is a reproduction of a Tarzan billboard for Pan Am Oil. COLLECTOR'S NOTE: 31 illustrations are from BLB #1102 The Return of Tarzan. The story line changes the names of persons and places. RARE          
                     
  GWp4.1.20 ----   TERRY AND THE PIRATES AND THE ISLAND RESCUE   25 50 100  
          Pan-Am premium; 1938. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Milton Caniff. COLLECTOR'S NOTE: This premium is adapted from BLB #1412 Terry and the Pirates Shipwrecked on a Desert Island. RARE          
                     
  GWp4.1.21 ----   The TEXAS RANGER AND THE RUSTLER GANG   23 46 92  
  TOP       Pan-Am premium; 1936. Soft cover, stapled. Size: 3 1/4" x 3 1/2" x 1/4"; 64 pages. Author/Artist: Unknown. COLLECTOR'S NOTE: This premium is adapted from BLB #1135 The Texas Ranger. RARE          
                     
                     
                     
  ICE CREAM PREMIUMS  
                     
  In the mid-1930s, the Lily-Tulip Corporation contracted with Whitman to publish small premium books containing stories using characters from the popular BLBs. The purpose for the books was to promote Tarzan Ice Cream.  
  Each premium book could be acquired by saving and trading in 12 Tarzan Ice Cream cup lids. A coupon was printed on the back cover of each book, and if 12 coupons were collected, they could be turned in for a "Grand Prize." Among the choices of prizes were such items as a Tarzan and the Lion Man hard cover book or a four-blade scout knife with Tarzan's picture on both sides of the pearl handle. Because of the emphasis upon the product, these small books are often referred to as the "Tarzan Cup Lid Premiums." The books are nearly square, 3 3/4" x 3 5/8".  
                     
  TARZAN ICE CREAM LID PREMIUMS  
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GWp5.1.1 1   TARZAN AND HIS JUNGLE FRIENDS   30 60 120 no ad
          Tarzan Ice Cream Premium; 1936. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author: Adapted from the work of Edgar Rice Burroughs. Artist: Juanita Bennett. Cover Artist: Juanita Bennett. COLLECTOR'S NOTE: This premium reproduces 63 illustrations from the last half of BLB #744 Tarzan of the Apes. RARE   23 46 92 ad
                     
  GWp5.1.2 2   SMITTY AND HERBY   25 50 100 no ad
          Tarzan Ice Cream Premium; 1934. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author/Artist: Walter Berndt. SCARCE   18 36 72 ad
                     
  GWp5.1.3 3   DICK TRACY MEETS A NEW GANG   30 60 120 no ad
          Tarzan Ice Cream Premium; 1934. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author/Artist: Chester Gould. COLLECTOR'S NOTES: The content is adapted from BLB #1112 Dick Tracy and the Racketeer Gang. RARE   23 46 92 ad
                     
  GWp5.1.4 4   G-MEN FOIL THE KIDNAPPERS   25 50 100 no ad
          Tarzan Ice Cream Premium; 1936. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author: Cliff Junceau. Artist: Unknown. SCARCE   18 36 72 ad
                     
  GWp5.1.5 5   CHESTER GUMP AND HIS FRIENDS   25 50 100 no ad
          Tarzan Ice Cream Premium; 1934. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author/Artist: Sidney Smith.   18 36 72 ad
                     
  GWp5.1.6 6   WASH TUBBS' FOREIGN TRAVELS   25 50 100 no ad
          Tarzan Ice Cream Premium; 1934. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author/Artist: Roy Crane. SCARCE   18 36 72 ad
                     
  GWp5.1.7 7   TAILSPIN TOMMY'S PERILOUS ADVENTURE   28 56 112 no ad
          Tarzan Ice Cream Premium; 1934. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author: Gaylord DuBois. Artist: Hal Forrest. RARE   20 40 80 ad
                     
  GWp5.1.8 8   LITTLE MARY MIXUP WINS A PRIZE   25 50 100 no ad
          Tarzan Ice Cream Premium; 1936. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author/Artist: R. M. Brinkerhoff. SCARCE   18 36 72 ad
                     
  GWp5.1.9 9   DAN DUNN'S MYSTERIOUS RIDE   25 50 100 no ad
          Tarzan Ice Cream Premium; 1934. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author/Artist: Norman Marsh. SCARCE   18 36 72 ad
                     
  GWp5.1.10 10   TERRY AND THE PIRATES MEET AGAIN   28 56 112 no ad
          Tarzan Ice Cream Premium; 1936. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author/Artist: Milton Caniff. SCARCE   18 36 72 ad
                     
  GWp5.1.10 11   ELLA CINDERS' EXCITING EXPERIENCE   25 50 100 no ad
          Tarzan Ice Cream Premium; 1934. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author: Charlie Plumb. Artist: Bill Counselman. SCARCE   18 36 72 ad
                     
  GWp5.1.12 12   The TEXAS RANGER RUSTLER STRATEGY   25 50 100 no ad
          Tarzan Ice Cream Premium; 1936. Soft cover, stapled. Size: 3 3/4" x 3 5/8" x 1/4"; 128 pages. Author: Cliff Junceau. Artist: Unknown. SCARCE   18 36 72 ad
                     
  TARZAN ICE CREAM GRAND PRIZE PREMIUMS  
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GWp5.2.1 1   TAILSPIN TOMMY   28 56 112 no ad
          Tarzan Ice Cream Special Premium; 1935. Soft cover, stapled. Size: 3 3/4" x 4 1/8" x 1/4"; 144 pages. Author: Gaylord DuBois. Artist: Hal Forrest. RARE   20 40 80 ad
                     
  GWp5.2.2 2   BRONCHO BILL   28 56 112 no ad
          Tarzan Ice Cream Special Premium; 1935. Soft cover, stapled. Size: 3 3/4" x 4 1/8" x 1/4"; 144 pages. Author: Harry O'Neill. Artist: Unknown. SCARCE   20 40 80 ad
                     
  GWp5.2.3 3   (ZANE GREY'S) COWBOYS OF THE WEST   28 56 112 no ad
          Tarzan Ice Cream Special Premium; 1935. Soft cover, stapled. Size: 3 3/4" x 4 1/8" x 1/4"; 144 pages. Author: Adapted from the work of Zane Grey. Artist: Hal Arbo. SCARCE   20 40 80 ad
                     
  GWp5.2.4 4   TARZAN   35 70 140 no ad
          Tarzan Ice Cream Special Premium; 1935. Soft cover, stapled. Size, 3 3/4" x 4 1/8" x 1/4"; 144 pages. Author: Adapted from the work of Edgar Rice Burroughs. Artist: Juanita Bennett. Cover Artist: Juanita Bennett. COLLECTOR'S NOTE: This story was written specially for the premium format and has 71 illustrations. RARE   28 56 112 ad
                     
  GWp5.2.5a 5   BUCK ROGERS   35 70 140 no ad
          Tarzan Ice Cream Special Premium; 1935. Soft cover, stapled. Size: 3 3/4" x 4 1/8" x 1/4"; 144 pages. Author: Phil Nowlan. Artist: Lt. Dick Calkins. COLLECTOR'S NOTES: Reprinted from strips 1145 through 1300, 1932, Series 1. Illustrations are printed out of order. RARE   28 56 112 ad
                     
  GWp5.2.6b 5   BUCK ROGERS   50 100 200  
          Tarzan Ice Cream Special Premium; Variation; 1935. Soft cover, stapled. Size: 3 3/4" x 4 1/8" x 1/4"; 144 pages. Author: Phil Nowlan. Artist: Lt. Dick Calkins. COLLECTOR'S NOTES: This variation is identified by its not having a coupon on the back cover. Back cover is black. RARE          
                     
  GWp5.2.6 6   ELLA CINDERS   25 50 100 no ad
  TOP       Tarzan Ice Cream Special Premium; 1935. Soft cover, stapled. Size: 3 3/4" x 4 1/8" x 1/4"; 144 pages. Author: Charlie Plumb. Artist: Bill Counselman. SCARCE   18 36 72 ad
                     
  BUDDY BOOK PREMIUMS  
                     
  Buddy Books are easily identified by the coupon printed on the last page rather than on the back cover. The books are identical in size, each with 128 pages, and each numbered — similar to the 1934-1936 sets. The books, published in 1938, were obtained by purchasing ice cream cones and saving the "Buddy Book Coupons" given with each purchase. Twelve coupons could be turned in for one premium book.  
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  GWp5.3.1 1   SMOKEY STOVER   25 50 100 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author/Artist: Zack Mosley. RARE   20 40 80 ad
                     
  GWp5.3.2 2   SMILIN' JACK AND HIS STRATOSPHERE PLANE   28 56 112 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author/Artist: Zack Mosley. RARE   23 46 92 ad
                     
  GWp5.3.3 3   TAILSPIN TOMMY ON THE MOUNTAIN OF HUMAN SACRIFICE   28 56 112 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author: Gaylord DuBois. Artist: Hal Forrest. RARE   23 46 92 ad
                     
  GWp5.3.4 4   TERRY AND THE PIRATES ASHORE IN SINGAPORE   28 56 112 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author/Artist: Milton Caniff. COLLECTOR'S NOTE: Reprinted from daily strip beginning May 1935 and ending July 8, 1935. RARE   23 46 92 ad
                     
  GWp5.3.5 5   KING OF THE ROYAL MOUNTED IN THE FAR NORTH   30 60 120 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author: Adapted from the work of Zane Grey. Artist: Unknown. RARE   25 50 100 ad
                     
  GWp5.3.6 6   DAN DUNN, SECRET OPERATIVE 48, AND THE COUNTERFEITER RING   25 50 100 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author/Artist: Norman Marsh. SCARCE   20 40 80 ad
                     
  GWp5.3.7 7   KAYO AND MOON MULLINS WAY DOWN SOUTH   25 50 100 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author/Artist: Frank Willard. SCARCE   20 40 80 ad
                     
  GWp5.3.8 8   BUCK JONES IN COWBOY MASQUERADE   25 50 100 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author: Don Black. Artist: Unknown. RARE   20 40 80 ad
                     
  GWp5.3.9 9   SMITTY'S BROTHER HERBY AND THE POLICE HORSE   25 50 100 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author/Artist: Walter Berndt. RARE   20 40 80 ad
                     
  GWp5.3.10 10   TIM MCCOY FIGHTING THE REDSKINS   25 50 100 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author: Buck Wilson (pseudonym for Gaylord DuBois). Artist: Robert Weisman. Cover Artist: Robert Weisman. RARE   20 40 80 ad
                     
  GWp5.3.11 11   DICK TRACY SMASHING THE FAMON RACKET   35 70 140 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author/Artist: Chester Gould. RARE   30 60 120 ad
                     
  GWp5.3.12 12   G-MAN VS THE UNDERWORLD CHIEF   25 50 100 no ad
          Buddy Book Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author: W. W. Engleton. Artist: Unknown. SCARCE   20 40 80 ad
                     
  GWp5.3.13 ----   TOM MIX IN THE TEPEE RANCH MYSTERY   25 50 100  
  TOP       Whitman Premium; 1938. Soft cover, stapled. Size: 3 1/2" x 3 1/2" x 1/4"; 128 pages. Author: Unknown. Artist: Unknown. COLLECTOR'S NOTE: This premium looks like a Buddy Book premium, but it is not. There is no back cover coupon. It is unknown how this book was distributed. RARE          
                     
                     
  PENNY BOOKS  
                     
  The Whitman Publishing Company copyrighted the term “Penny Book” and used it to describe several types of small soft cover books. All of Whitman’s Penny Books were published during the Silver Age of Big Little Books (mid-1938 into the 1940s). Some took their content directly from the Big Little Books, but most had original content. There were three distinct series of Whitman Penny Books.
 
  NOTE: A lower case alphabetical letter designating printing and or variation should be added as a suffix to the Lowery number; a-first printing; b-second printing; c-third printing; etc. 1-variation 1; 2-variation 2; 3-variation 3; etc.  
  The first series of "Penny Books" was made up of three numbered sets;
 
    1100A Famous Comic Strip Story Books Series  
    1100B Fun Book Series  
    1101 Cowboy and Detective Story Books Series  
  The second series of "Penny Books" was for younger children. They contain traditional stories such a The Gingerbread Boy and Peter Rabbit.  
    1104 Fairy Tale and Story Books Series  
  The third series of "Penny Books" contains content from the Disney Studios.  
    1145 Walt Disney Picture Story Series  
       
                     
  1100A FAMOUS COMIC STRIP STORY BOOKS SERIES  
  Size: 2 1/2” X 3 1/2” X 1/8” Soft cover, stapled; 32 pages.
 
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  SWp1.1.1 ----   ALLEY OOP AND THE MISSING KING OF MOO
  9 18 36  
          Author/Artist: V. T. Hamlin. Adapted from 1936 comic strip.          
                     
  SWp1.1.2 ----   DAN DUNN, SECRET OPERATIVE 48, AND THE BANK HOLD-UP   8 16 32  
          Author/Artist: Norman Marsh. Adapted from 1938 comic strip.          
                     
  SWp1.1.3 ----   DAN DUNN, SECRET OPERATIVE 48, PLAYS A LONE HAND   8 16 32  
          Author/Artist: Norman Marsh. Adapted from 1938 comic strip.          
                     
  SWp1.1.4 ----   DICK TRACY GETS HIS MAN   8 16 32  
          Author/Artist: Chester Gould. Adapted from Whitman’s BLB #1170 Dick Tracy on the Trail of Larceny Lu.          
                     
  SWp1.1.5 ----   DICK TRACY THE DETECTIVE   8 16 32  
          Author/Artist: Chester Gould. Adapted from Whitman’s BLB #707 The Adventures of Dick Tracy.          
                     
  SWp1.1.6 ----   DON WINSLOW OF THE U.S. NAVY AND THE MISSING ADMIRAL   8 16 32  
          Author: Lt. Cmdr Frank Martinek.          
                     
  SWp1.1.7 ----   FRECKLES AND HIS FRIENDS STAGE A PLAY   8 16 32  
          Author/Artist: Jack Werner. NOTE: Copies of this title have been found with a plain white back cover.          
                     
  SWp1.1.8 ----   G-MEN AND THE MISSING CLUES   8 16 32  
          Author: K. H. Eisen.          
                     
  SWp1.1.9 ----   G-MEN AND ON THE JOB AGAIN   8 16 32  
          Author: K. H. Eisen.          
                     
  SWp1.1.10 ----   KEN MAYNARD IN SIX GUN LAW   8 16 32  
          Author: Eleanor Packer. NOTE: A sixth printing of this book has been found with the 1Ę price removed from the cover.          
                     
  SWp1.1.11 ----   LITTLE ORPHAN ANNIE GETS INTO TROUBLE   8 16 32  
          Author/Artist: Harold Gray. Adapted from Whitman’s BLB #708 Little Orphan Annie.          
                     
  SWp1.1.12 ----   LITTLE ORPHAN ANNIE SAVES SANDY   8 16 32  
          Author/Artist: Harold Gray. Adapted from Whitman’s BLB #716 Little Orphan Annie and Sandy.          
                     
  SWp1.1.13 ----   SMILIN’ JACK GROUNDED ON A TROPICAL SHORE   8 16 32  
          Author/Artist: Jack Mosley.          
                     
  SWp1.1.14 ----   SMOKEY STOVER AND THE FIRE CHIEF OF FOO   8 16 32  
          Author/Artist: Bill Holman.          
                     
  SWp1.1.15 ----   The ADVENTURES OF TERRY AND THE PIRATES   8 16 32  
          Author/Artist: Milton Caniff. Adapted from the daily strip beginning May 17, 1937, ending May 25, 1937.          
                     
  SWp1.1.16 ----   TERRY AND THE PIRATES ON THEIR TRAVELS   8 16 32  
          Author/Artist: Milton Caniff. Adapted from the daily strip beginning October 24, 1934, ending November 17, 1934.          
                     
  SWp1.1.17 ----   The TEXAS RANGER IN THE WEST   8 16 32  
          Author: Albert Short.          
                     
  SWp1.1.18 ----   The TEXAS RANGER TO THE RESCUE   8 16 32  
          Author: Albert Short.          
                     
  TOP                  
                     
  1100B FUN BOOK SERIES  
  Size: 2 1/2” X 3 1/2” X 1/8” Soft cover, stapled; 32 pages.
 
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  SWp1.2.1 ----   DREAMS   3 6 12  
                     
  SWp1.2.2 ----   FORTUNE TELLER   4 8 16  
                     
  SWp1.2.3 ----   FUN, PUZZLES, AND RIDDLES   3 6 12  
                     
  SWp1.2.4 ----   HOBBIES   2 4 8  
                     
  SWp1.2.5 ----   JOKES, SIDE SPLITTING   2 4 8  
                     
  SWp1.2.6 ----   JOKES, LAUGHTER GALORE   2 4 8  
                     
  SWp1.2.7 ----   LEARN TO BE A VENTRILOQUIST   2 4 8  
                     
  SWp1.2.8 ----   MAGIC - HOW TO DO TRICKS   2 4 8  
                     
  SWp1.2.9 ----   MAGIC TRICKS EXPLAINED   2 4 8  
                     
  SWp1.2.10 ----   MOVIE JOKES   2 4 8  
                     
  SWp1.2.11 ----   PUZZLE BOOK   3 6 12  
                     
  SWp1.2.12 ----   PUZZLES   3 6 12  
                     
  SWp1.2.13 ----   THE QUIZ BOOK   3 6 12  
                     
  SWp1.2.14 ----   RIDDLES FOR FUN   3 6 12  
                     
  SWp1.2.15 ----   RIDDLES TO GUESS   3 6 12  
                     
  SWp1.2.16 ----   TELL YOUR FORTUNE   4 8 16  
                     
  SWp1.2.17 ----   TRICKS EASY TO DO   3 6 12  
                     
  SWp1.2.18 ----   TRICKS YOU CAN DO   3 6 12  
                     
  TOP                  
                     
  1101 COWBOY AND DETECTIVE STORY BOOKS SERIES  
  Size: 2 1/2” X 3 1/2” X 1/8”. Soft cover, stapled; 32 pages.
 
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  SWp1.3.1 ----   BUCK JONES ON THE SIX-GUN TRAIL   8 16 32  
          Author: Don Black. Artist: Harry Lawson.          
                     
  SWp1.3.2 ----   The FIGHTING COWBOY IN NUGGET GULCH   5 10 20  
          Author/Artist: Jack Werner.          
                     
  SWp1.3.3 ----   GANG BUSTERS AND THE RADIO CLUES   8 16 32  
          Author: Isaac McAnally. Artist: Henry Vallely.          
                     
  SWp1.3.4 ----   GEORGE O’BRIEN AND THE ARIZONA BAD MAN   8 16 32  
          Author: Eleanor Packer.          
                     
  SWp1.3.5 ----   The GHOST GUN GANG   8 16 32  
          Author/Artist: Jack Werner.          
                     
  SWp1.3.6 ----   GUNMEN OF RUSTLERS’ GULCH   8 16 32  
          Author: Jack Werner. Cover Artist: Henry Vallely.          
                     
  SWp1.3.7 ----   JIM KING OF THE SECRET SERVICE   8 16 32  
          Author/Artist: John G. Gray.          
                     
  SWp1.3.8 ----   JIM BRANT OF THE HIGHWAY PATROL   8 16 32  
          Author: Ernest New.          
                     
  SWp1.3.9 ----   JIM DOYLE, PRIVATE DETECTIVE   8 16 32  
          Author: Ernest New.          
                     
  SWp1.3.10 ----   JUNIOR G-MEN   8 16 32  
          Author: Jack Werner. Cover Artist: Henry Vallely.          
                     
  SWp1.3.11 ----   ZANE GREY’S KING OF THE ROYAL MOUNTED   8 16 32  
          Adapted from the Zane Grey comic strip.          
                     
  SWp1.3.12 ----   LIGHTNING JIM WHIPPLE, U.S. MARSHAL   8 16 32  
          Adapted from the radio program.          
                     
  SWp1.3.13 ----   RED RYDER AND THE HIGHWAY ROBBERS   10 20 40  
          Author/Artist: Fred Harman.          
                     
  SWp1.3.14 ----   SANDY GREGG, FEDERAL AGENT   8 16 32  
          Author: Richard Van. Artist: Henry Vallely.          
                     
  SWp1.3.15 ----   TOM BEATTY, ACE DETECTIVE, AND THE GORGON GANG   8 16 32  
          Author: Jerry Warren.          
                     
  SWp1.3.16 ----   TOM BEATTY, ACE OF THE SERVICE, AND THE KIDNAPPERS   8 16 32  
          Author: Jerry Warren.          
                     
  SWp1.3.17 ----   TOM MIX RIDES TO THE RESCUE   8 16 32  
          Author: L. A. Ranch.          
                     
  SWp1.3.18 ----   TWO-GUN MONTANA SHOOTS IT OUT   8 16 32  
          Author: Tex Rayton.          
                     
  TOP                  
                     
  1104 FAIRY TALE AND STORY BOOKS SERIES  
  Size: slightly larger outside dimension than the earlier “Penny Books” - 2 3/4” x 3” x 1/8”. Soft cover, stapled; 32 pages. The covers are heavy paper with full color illustrations.
 
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  SWp2.1 ----   BEAUTY AND THE BEAST   3 6 12  
                     
  SWp2.2 ----   CHICKEN GREEDY   3 6 12  
                     
  SWp2.3 ----   CHICKEN LICKEN   3 6 12  
                     
  SWp2.4 ----   DICK WHITTINGTON AND HIS CAT   4 8 16  
                     
  SWp2.5 ----   EAST OF THE SUN AND WEST OF THE MOON   3 6 12  
                     
  SWp2.6 ----   The GINGERBREAD BOY   3 6 12  
                     
  SWp2.7 ----   HANSEL AND GRETHEL   3 6 12  
                     
  SWp2.8 ----   LITTLE BLACK SAMBO   9 18 36  
                     
  SWp2.9 ----   LITTLE POLLY FLANDERS   3 6 12  
                     
  SWp2.10 ----   The LITTLE RED HEN   3 6 12  
                     
  SWp2.11 ----   LITTLE RED RIDING HOOD   3 6 12  
                     
  SWp2.12 ----   The MUSICIANS OF BREMEN   3 6 12  
                     
  SWp2.13 ----   PATCH   3 6 12  
                     
  SWp2.14 ----   PETER RABBIT   4 8 16  
                     
  SWp2.15 ----   PUSS-IN-BOOTS   3 6 12  
                     
  SWp2.16 ----   The RED HEN AND THE FOX   3 6 12  
                     
  SWp2.17 ----   The THREE BEARS   3 6 12  
                     
  SWp2.18 ----   The THREE LITTLE PIGS   3 6 12  
                     
  SWp2.19 ----   TIM THE BUILDER   3 6 12  
                     
  SWp2.20 ----   The UGLY DUCKLING   3 6 12  
                     
  TOP                  
                     
  1145 WALT DISNEY PICTURE STORY BOOK SERIES (1939)  
  Size: larger than the other Penny Books - 4 3/4” x 4 1/4” x 1/8”. These “self-covered” books are non-stapled and 12 pages in length. The pages are lightly glued at their center folds to hold them in place. Each book has four full-color illustrations in its interior.
 
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  SWp3.1 ----   The BRAVE LITTLE TAILOR   12 24 48  
                     
  SWp3.2 ----   DONALD DUCK’S COUSIN GUS   12 24 48  
                     
  SWp3.3 ----   DONALD’S BETTER SELF   12 24 48  
                     
  SWp3.4 ----   DONALD’S LUCKY DAY   12 24 48  
                     
  SWp3.5 ----   FARMYARD SYMPHONY   11 22 44  
                     
  SWp3.6 ----   GOOFY AND WILBUR   12 24 48  
                     
  SWp3.7 ----   MICKEY’S GOLD RUSH   12 24 48  
                     
  SWp3.8 ----   The PRACTICAL PIG   9 18 36  
                     
  SWp3.9 ----   PLUTO AT THE SOCIETY DOG SHOW   12 24 48  
                     
  SWp3.10 ----   The UGLY DUCKLING   9 18 36  
                     
  TOP                  
                     
                     
  SILVER AGE RADIO PREMIUMS (1939)  
                     
  The popular Dick Tracy radio program had two runs on the air. The first began on Mutual on September 30, 1935 and ended on NBC in 1939. The second began on ABC in 1943 and ended in 1948. It was the first run that produced two radio scripts that were given away to listeners of the program: Dick Tracy and the Invisible Man, Dick Tracy and the Ghost Ship. Black and white illustrations and a story are placed in the first 20 pages, then the radio script follows.  
                     
  BOOK NO.     TITLE   GOOD VG FINE  
  Lowery Whitman        
                     
  SWp4.1.1 ----   Vol. I DICK TRACY AND THE INVISIBLE MAN   75 150 300  
          Radio Script Play. Soft cover, glued binding. Size: 3 3/4" x 3 7/8" x 3/8"; 64 pages. Author: Unknown. Artist: Chester Gould. COLLECTOR'S NOTE: The content of this premium was adapted from a radio script and given away by Quaker Puffed Rice and Wheat on the Dick Tracy radio show. RARE          
                     
  SWp4.1.2 ----   Vol. II DICK TRACY AND THE GHOST SHIP   75 150 300  
          Radio Script Play. Soft cover, glued binding. Size: 3 3/4" x 3 7/8" x 3/8"; 64 pages. Author: Unknown. Artist: Chester Gould. COLLECTOR'S NOTE: The content of this premium was adapted from a radio script. It was later expanded into the Whitman BLB #1434 Dick Tracy and the Phantom Ship. RARE          
                     
  SWp4.1.3 ----   The GUMPS IN RADIOLAND   20 40 80  
          Pebco Toothpaste Premium. Soft cover, glued binding. Size: 5 1/2" x 3 3/4" x 1/2"; 96 pages. Author/Artist: Sidney Smith.          
                     
  SWp4.1.4 ----   HAUNTED TREASURE ISLAND   20 40 80  
          Perkins premium.          
                     
  SWp4.1.5 ----   HUNTING PIRATE GOLD IN THE DEEP-SEA BALL   20 40 80  
          Perkins premium.          
                     
  SWp4.1.6 ----   CAPTAIN MIDNIGHT'S TRICK AND RIDDLE BOOK   25 50 100  
  TOP       Skelly Oil Company Premium. Soft cover, stapled. Size: 1 1/2" x 3 1/2" x 1/8"; 64 pages. Author: Unknown. No artwork. COLLECTOR'S NOTES: The content of this book is from Whitman's #715 Houdini BLB.